Predicting what can and will take on a life of its own on social media is no mean feat. If it were possible it would certainly be worth keeping under wraps!
What we can do is to ensure that the ads we're producing are reaching the right people, at the right time, for the right price. Delivering a multiple return on ad spend (ROAS) is the benchmark of success for sales-focused campaigns. But what does it take to build that ROAS?
Spoiler alert! There are no ‘secret methods’ or hidden tricks to high performing ads.
(sorry ‘bout that!).
Four questions will give you the keys to the castle:
- Did I test it properly?
- How good is my creative?
- How good is my offer / product?
- Is my set-up fully connected?
Start at the bottom of the list and work your way to the top. Be brutally honest with yourself at each stage and fix the things that are not quite hitting the...