Want to know how we approach an ad campaign?
Even if you haven’t outsourced your ads yet, you can use my pointers to help get your ads working harder for you!
🔥 Set staged goals - if you don’t have a clear goal in mind for each stage of the campaign, you won’t know if it’s a success.
🔥Use ALL PLACEMENTS - yep - I said it! Facebook is super smart. They will get the low-hanging fruit first so your initial results will be cheap(ish) and then the quality will come in. Let Facebook choose where to spend but keep a close eye on it so you can optimise for what is working as the numbers come in.
🔥 Set your ads manager to the time zone that the majority of your target audience is in. That way the 24 hour optimisation and ad spend runs to the same day as your audience.
🔥 Top of funnel is for cold audiences, middle for warm and bottom for raving fans. Don’t forget some extra nurture-love for those guys, they’re your best buddies.
🔥 Facebook ads are not just for selling (in fact - that’s the worst approach to take!) They are a great tool for building brand awareness, making sure people see your content and letting people get to know, like and trust you before you talk to them about your course.
🔥 If you’re running any CTA ad that is looking a bit quiet and unloved, you can use the ad ID in a PPE campaign to get some social proof and boost the engagement.
🔥 Set your ads manager to the time zone that the majority of your target audience is in. That way the 24-hour optimisation and ad spend runs to the same day as your audience.
🔥 My last tip is a Golden Tip: SIT. ON. YOUR. HANDS.
The biggest thing you can do to help a campaign that's working is not to fiddle it…
Don’t forget to save this blog post so you can come back to read it later - you’ll thank me!
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