Ok, so ‘secret’ might be a bit far fetched…
Just like most of you, creating engaging content doesn’t just ‘happen’ every time we put pen to paper / fingertips to keyboards. I’ve been writing business development content for as long as I can remember, across a bunch of different industries and for a huge range of outcomes. It isn’t easy, but there is a clear formula that shines out of all the content you read and find compelling. That is what we’re going to crack here.
Great content is born out of research, careful planning and really, really listening to what your ideal client wants and needs from you. The job of your content is not only letting your ideal client discover you, but also helping them to recognise their need in your content, providing value and building trust. That is A LOT to ask of some simple words on a page - no wonder most business owners find content creation one of the most stressful parts of marketing!
When we’re writing for ourselves or our clients we follow a step by step formula to make sure we’re not missing any key elements. This is how it goes;
Finding your groove with content creation makes the whole thing a lot more fun, faster to produce and more likely to resonate with your audience.
Another great thing to remember is that content can be repurposed for different placements. In my blog, “How to Batch Create Content” I go through how we create a month’s worth of content in just a few hours. I share the method we use at Digital Marketing Engine for breaking up longer articles to make social media posts, quotes, Stories for both Facebook and Instagram.
Tell me, what do you find easy to write about?
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