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The Rise of the Micro Influencer

 

Snapshot of Facts about Influencer Marketing:

Typically an Influencer will have in excess of 10,000 followers before they are taken seriously and are able to generate a reasonable income from their social media channels.  

Beyond the 10K mark, it starts to become less of a sideline and more of a career choice to build your business around your social media channels.

A micro-Influencer will typically have under 5000 followers.  So why would you pay them to promote your business, instead?


The reason to use an Influencer is clear:  They are an authority with their followers and can influence their purchasing decisions.  


By representing your business they are transferring that authority with their followers to you and encouraging sales on your behalf. This only works if their followers are real, engaged, and willing to listen.


Engagement rates for influencers with over 5000 followers are averaging 3.5%. Those under the 5k mark have a far higher 9.6% engagement rate.  


Brands who are able to target their audience with laser-focus are able to identify and approach influencers of a far ‘lesser’ level and gain greater traction through their far higher engagement levels.  


These micro-influencers are also less likely to be represented by an agency, or have a fixed-rate-card for blogs and posts, meaning more flexibility for creating a bespoke arrangement with your business.  


Finding influencers with rich, niche followings is just part of the User Generated Content marketing strategy.  The greater the engagement with your consumer, the more of an uplift in sales you will experience.  Finding ways to bring your consumers into your marketing is the critical step in building loyalty and great brand experiences.


Learn more about leveraging the power of influencer marketing with our Online Social Media Marketing course.  Web-based, interactive content, live 1-1 coaching calls, downloadable templates, and a Facebook Q&A group.  

Take advantage of professional training, with a personal touch.

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