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How To Make Data-Based Decisions On Facebook

Uncategorized Aug 27, 2019

How To Make Data-Based Decisions On Facebook

When it comes to social media, it can be very difficult to know if you’re making the right decision. If you’re posting at the right time, or with the right type of content, or even where you should post to. Thankfully, those decisions don’t have to be left to guesswork. If you’re willing to put in a bit of effort, Facebook already has all the information you need and is just waiting to give it to you. All you need to do is ask the right questions.


The Facebook Data Mine


Like it or not, Facebook is an absolute goldmine of data. Not only that, but it knows how to use it too. Data is key to how Facebook operates, and the platform uses data to drive most, if not all of its decision making. Not only that, but it pushes past the immediate metrics to uncover real insights and answers around how to better connect with their audience. 


If you use the Facebook Insights analytics tools, you will...

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Why You Will Never ‘Hack’ The Facebook Algorithm (and why you shouldn't try)



Why You Will Never ‘Hack’ The Facebook Algorithm (and why you shouldn't try)


If you type ‘beat the Facebook algorithm’ into Google, you will find hundreds of thousands of articles. They will give you advice on how to either avoid or trick Facebook’s latest algorithm changes and make your social media efforts more successful. As long as social media algorithms have been around, people have been trying to find ways to beat them instead of working within their rules. But we’re here to tell you something you probably don’t want to hear – you can’t beat the algorithm. And here’s why.


How Algorithms Work


In a strictly technical sense, the word ‘algorithm’ is a set of rules to be followed in calculations or other problem-solving operations. When it comes to social media, each network and platform has a unique set of technical elements, intricate logic and usage analytics that make up the...

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Who is responsible for sales in your business?


Is a Founder really a Marketer?

Earlier this month I co-hosted the #UppercaseConference run by @Missinglettr.  


The idea was ambitious, brilliant, insane, fraught with opportunities to fail as well as the potential to really become something special.  The founder of Missinglettr, Benjamin Dell, is a developer, a coder, a serial entrepreneur with a number of successes under his belt and plenty more in the tank.   


Together we hosted over 100 speakers from around the World; The USA, New Zealand, The UK, India, Canada, Germany, Spain, France, Africa… and many more.  Each of the speakers gave a valuable lesson in the area of their expertise and contributed a value-add gift or membership for the viewers. I’m not going to dazzle you by naming every name, but suffice it to say this conference attracted some big names such as AppSumo, Thinkific, Baremetrics, Traffic is Currency, HelpDocs, Lemlist, LeanStack, Quuu, PingGo,  and so many...

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Why can't I just put out an advert that people click?


“I just want to put out an advert that generates enquiries for my business.  All the email list things sound complicated and like it will take a lot of my time.”


I was explaining how to set up a low-cost lead-generation process for a potential client this morning.  We’re starting from scratch; implementing her Facebook Pixel, setting up an Email Service Provider (ESP), building a lead-magnet and a short email nurture sequence. From there we could not only retarget visitors using ads, but send them to her blog and start a conversation there, too.


Does that sound like double-dutch to you?  This is what I live & breathe but I hadn’t taken in to account that for her, it was overwhelming.


All Marie wanted to do was to have an advert on her Facebook page that people clicked on to buy her service.  Sounds simple enough… right? Wrong.


Why a 1-click advert just won’t work.

We [humans] are...

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Don't outsource your marketing until you read this...

business owner marketing Apr 23, 2019


As a business owner, you wear multiple hats every day.  Your to-do list gets longer by the minute and you’re constantly having to figure out how to do the next thing.  You have a lot of mixed responsibilities. Chances are you’re either creating content for your services or working with a supply chain for your products.   The research, planning, network-building and discovery (not to mention investment) it takes to get a business off the ground is enormous and exhausting, no matter how great your passion!


No matter what your product or service, the only way you get paid is by developing a client or customer who buys from you.  How do you make that happen?


Small business owners like you and I think we can be all things to all people.  We hear time and time again in the small business world that we need to build a team around us of people to whom we can outsource tasks.  Still we ‘google’ how to do...

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How to batch-create your marketing content

Uncategorized Mar 18, 2019


We all know that content is the backbone of successful marketing.  We’ve heard it time and time again, but what does ‘content’ really mean?


Whether you’re using it online or physical marketing such as a poster, flyer, or magazine;  What you write, the images you use, the video you produce, is all representing your brand. That’s a scary thought, right?, and probably the one that keeps people from producing the content that could change their business!


A lot of the struggle around content is people’s perception of what the end product should look like.   If you struggle to create content then the chances are that you either don’t identify with your core customer, or you’re trying to write like someone you’re not.  Let me explain what I mean by that:


If you’re someone who feels comfortable in a city-suit, has a napkin at the formal breakfast table, reads the broadsheets in...

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Guest Blog: Blogging SEO for beginners

blogging guest blog jvf seo May 03, 2018

We're really excited to be working with Joana Ferreira from JVF Marketing on a series of guest blogs that will help you to implement and boost your blog's ability to get found, read and shared.

Blogging SEO for Beginners

Planning out your blog content is an integral part of your digital marketing, but did you know that there are some simple ways you can boost the SEO potential of each article and make sure you’re getting the most out of each piece of content?

If you’re unfamiliar with SEO, it stands for Search Engine Optimisation, and it’s the art of boosting your presence across search engines so that you appear higher up in results pages when someone searches for relevant keywords. This is key in ensuring you get consistently relevant traffic to your website, with a higher likelihood of converting into new business. It’s a complex world with a lot of technical aspects to it, and in general a good SEO strategy is a long-term investment. Your blog...

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How to brand your Instagram Story Highlights

  1. What are instagram stories highlights?
    • Instagram stories disappear after 24 hours, but you can keep them on your profile for as long as you want by converting it to a ‘highlight’.  These sit just below your bio, above your grid.
  2. Each highlight has a title of 15 characters, but you want to use a max of 8 if you want the title to show without being cut off.
  3. Instagram uses the start of your story as the cover image, but that doesn’t mean you can’t change it to something more ‘on brand’.  It’s a good idea to do this so the highlights ‘pop’ on the page and encourage you to take a further look at the content.
  4. To design your highlight covers you have so many options: using a logo, bold background, photo… or whatever works best for your brand.  The optimum size is 1080 x 1920, same as stories.
    • NB.  you can design these inside stories using the type function, if you wish. To do this, open stories and scroll...
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Build a Better Blog!

Build a better blog!

Blogging either fills you with glee or dread; It’s the marmite of the business world. We all read them and some of us even write them! We know we should have one, but what makes one blog better than another? and, how do we make that leap even if we’re not ‘born bloggers’?

What’s a blog & why should I bother?

Blogging is a term that is probably less than a decade old.  It used to be ‘writing an article’ or ‘newsletter’! The rise of doing business online has dramatically changed that.  Now, having a blog is seen as a necessity of successful marketing. A blog doesn’t have to be reams of material, painstakingly produced; it can be a series of microblogs, a video (vlog), or a more traditionally written article.   


The rise of online marketing and the growth of blogs, as a result, mean that the standards have risen, too.  It’s no longer just enough to produce the...

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Imagine if you could create all your content without the stress?

Imagine if you could create all your content without the stress?

Almost every day when I’m speaking to someone about their social media, it’s content that comes up as their main blocker.  That and time, of course!

If you find yourself not knowing what to post, or where you're going to go next for your content sources, or you’re just out of ideas around what to create, and finding the time to create enough content.  

The time to create content - that's the real reason for most of us when it comes to excuses around content!

Content is so important.  It’s not just the SEO value that great content produces, or the traffic that it sends to your website.  Content is the heart of the relationship we have with our target audience and customer.

In the List Building course we really delve in to the value we can provide to our future customer and how that is what really makes the difference.  It builds trust which grows into relationships, which...

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