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Your 2018 Social Media Branding Strategy in 8 Easy Steps

Uncategorized Mar 15, 2018

Your 2018 Social Media Branding Strategy in 8 Easy Steps


Social media is a window of opportunity to get your voice heard far & wide. Your online reach is beyond the fantasies of the physical businesses we grew up with (showing my age…). The speed with which the internet has changed commerce to e-commerce has been astonishing, and revolutionary.

Social selling, trust building, audience multiplication, and new venture launches are just some of the possibilities available to you that were previously either unthinkable, or far tougher to achieve!

Getting your voice heard among the noise on social media is the new pain-point for businesses. The competition to be noticed on a social media feed is not only the businesses but also the personal friends & family of your target audience. So how do you make an impact?

1. Are you on the right networks?
There are hundreds of social media networks and not all of them are right for you. Don’t sweat it! Start with the...

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The Rise of the Micro Influencer

Uncategorized Mar 15, 2018
 

Snapshot of Facts about Influencer Marketing:

Typically an Influencer will have in excess of 10,000 followers before they are taken seriously and are able to generate a reasonable income from their social media channels.  

Beyond the 10K mark, it starts to become less of a sideline and more of a career choice to build your business around your social media channels.

A micro-Influencer will typically have under 5000 followers.  So why would you pay them to promote your business, instead?


The reason to use an Influencer is clear:  They are an authority with their followers and can influence their purchasing decisions.  


By representing your business they are transferring that authority with their followers to you and encouraging sales on your behalf. This only works if their followers are real, engaged, and willing to listen.


Engagement rates for influencers with over 5000 followers are averaging 3.5%. Those under the 5k mark have a far higher 9.6% engagement...

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