Blogging either fills you with glee or dread; It’s the marmite of the business world. We all read them and some of us even write them! We know we should have one, but what makes one blog better than another? and, how do we make that leap even if we’re not ‘born bloggers’?
Blogging is a term that is probably less than a decade old. It used to be ‘writing an article’ or ‘newsletter’! The rise of doing business online has dramatically changed that. Now, having a blog is seen as a necessity of successful marketing. A blog doesn’t have to be reams of material, painstakingly produced; it can be a series of microblogs, a video (vlog), or a more traditionally written article.
The rise of online marketing and the growth of blogs, as a result, mean that the standards have risen, too. It’s no longer just enough to produce the...
Imagine if you could create all your content without the stress?
Almost every day when I’m speaking to someone about their social media, it’s content that comes up as their main blocker. That and time, of course!
If you find yourself not knowing what to post, or where you're going to go next for your content sources, or you’re just out of ideas around what to create, and finding the time to create enough content.
The time to create content - that's the real reason for most of us when it comes to excuses around content!
Content is so important. It’s not just the SEO value that great content produces, or the traffic that it sends to your website. Content is the heart of the relationship we have with our target audience and customer.
In the List Building course we really delve in to the value we can provide to our future customer and how that is what really makes the difference. It builds trust which grows into relationships, which...
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