Blogging either fills you with glee or dread; It’s the marmite of the business world. We all read them and some of us even write them! We know we should have one, but what makes one blog better than another? and, how do we make that leap even if we’re not ‘born bloggers’?
Blogging is a term that is probably less than a decade old. It used to be ‘writing an article’ or ‘newsletter’! The rise of doing business online has dramatically changed that. Now, having a blog is seen as a necessity of successful marketing. A blog doesn’t have to be reams of material, painstakingly produced; it can be a series of microblogs, a video (vlog), or a more traditionally written article.
The rise of online marketing and the growth of blogs, as a result, mean that the standards have risen, too. It’s no longer just enough to produce the...
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