If you type ‘beat the Facebook algorithm’ into Google, you will find hundreds of thousands of articles. They will give you advice on how to either avoid or trick Facebook’s latest algorithm changes and make your social media efforts more successful. As long as social media algorithms have been around, people have been trying to find ways to beat them instead of working within their rules. But we’re here to tell you something you probably don’t want to hear – you can’t beat the algorithm. And here’s why.
In a strictly technical sense, the word ‘algorithm’ is a set of rules to be followed in calculations or other problem-solving operations. When it comes to social media, each network and platform has a unique set of technical elements, intricate logic and usage analytics that make up the...
I was explaining how to set up a low-cost lead-generation process for a potential client this morning. We’re starting from scratch; implementing her Facebook Pixel, setting up an Email Service Provider (ESP), building a lead-magnet and a short email nurture sequence. From there we could not only retarget visitors using ads, but send them to her blog and start a conversation there, too.
Does that sound like double-dutch to you? This is what I live & breathe but I hadn’t taken in to account that for her, it was overwhelming.
All Marie wanted to do was to have an advert on her Facebook page that people clicked on to buy her service. Sounds simple enough… right? Wrong.
We [humans] are...
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