We're really excited to be working with Joana Ferreira from JVF Marketing on a series of guest blogs that will help you to implement and boost your blog's ability to get found, read and shared.
Planning out your blog content is an integral part of your digital marketing, but did you know that there are some simple ways you can boost the SEO potential of each article and make sure you’re getting the most out of each piece of content?
If you’re unfamiliar with SEO, it stands for Search Engine Optimisation, and it’s the art of boosting your presence across search engines so that you appear higher up in results pages when someone searches for relevant keywords. This is key in ensuring you get consistently relevant traffic to your website, with a higher likelihood of converting into new business. It’s a complex world with a lot of technical aspects to it, and in general a good SEO strategy is a long-term investment. Your blog...
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