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Who is responsible for sales in your business?

 

Is a Founder really a Marketer?

Earlier this month I co-hosted the #UppercaseConference run by @Missinglettr.  

 

The idea was ambitious, brilliant, insane, fraught with opportunities to fail as well as the potential to really become something special.  The founder of Missinglettr, Benjamin Dell, is a developer, a coder, a serial entrepreneur with a number of successes under his belt and plenty more in the tank.   

 

Together we hosted over 100 speakers from around the World; The USA, New Zealand, The UK, India, Canada, Germany, Spain, France, Africa… and many more.  Each of the speakers gave a valuable lesson in the area of their expertise and contributed a value-add gift or membership for the viewers. I’m not going to dazzle you by naming every name, but suffice it to say this conference attracted some big names such as AppSumo, Thinkific, Baremetrics, Traffic is Currency, HelpDocs, Lemlist, LeanStack, Quuu, PingGo,  and so many...

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Don't outsource your marketing until you read this...

business owner marketing Apr 23, 2019

 

As a business owner, you wear multiple hats every day.  Your to-do list gets longer by the minute and you’re constantly having to figure out how to do the next thing.  You have a lot of mixed responsibilities. Chances are you’re either creating content for your services or working with a supply chain for your products.   The research, planning, network-building and discovery (not to mention investment) it takes to get a business off the ground is enormous and exhausting, no matter how great your passion!

 

No matter what your product or service, the only way you get paid is by developing a client or customer who buys from you.  How do you make that happen?

 

Small business owners like you and I think we can be all things to all people.  We hear time and time again in the small business world that we need to build a team around us of people to whom we can outsource tasks.  Still we ‘google’ how to do...

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Build a Better Blog!

Build a better blog!

Blogging either fills you with glee or dread; It’s the marmite of the business world. We all read them and some of us even write them! We know we should have one, but what makes one blog better than another? and, how do we make that leap even if we’re not ‘born bloggers’?

What’s a blog & why should I bother?

Blogging is a term that is probably less than a decade old.  It used to be ‘writing an article’ or ‘newsletter’! The rise of doing business online has dramatically changed that.  Now, having a blog is seen as a necessity of successful marketing. A blog doesn’t have to be reams of material, painstakingly produced; it can be a series of microblogs, a video (vlog), or a more traditionally written article.   

 

The rise of online marketing and the growth of blogs, as a result, mean that the standards have risen, too.  It’s no longer just enough to produce the...

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