“I just want to put out an advert that generates enquiries for my business.  All the email list things sound complicated and like it will take a lot of my time.”

I was explaining how to set up a low-cost lead-generation process for a potential client this morning.  We’re starting from scratch; implementing her Facebook Pixel, setting up an Email Service Provider (ESP), building a lead-magnet and a short email nurture sequence. From there we could not only retarget visitors using ads, but send them to her blog and start a conversation there, too.

Does that sound like double-dutch to you?  This is what I live & breathe but I hadn’t taken in to account that for her, it was overwhelming.

All Marie wanted to do was to have an advert on her Facebook page that people clicked on to buy her service.  Sounds simple enough… right? Wrong.

Why a 1-click advert just won’t work.

We [humans] are...