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Why You Will Never ‘Hack’ The Facebook Algorithm (and why you shouldn't try)

 

 

Why You Will Never ‘Hack’ The Facebook Algorithm (and why you shouldn't try)

 

If you type ‘beat the Facebook algorithm’ into Google, you will find hundreds of thousands of articles. They will give you advice on how to either avoid or trick Facebook’s latest algorithm changes and make your social media efforts more successful. As long as social media algorithms have been around, people have been trying to find ways to beat them instead of working within their rules. But we’re here to tell you something you probably don’t want to hear – you can’t beat the algorithm. And here’s why.

 

How Algorithms Work

 

In a strictly technical sense, the word ‘algorithm’ is a set of rules to be followed in calculations or other problem-solving operations. When it comes to social media, each network and platform has a unique set of technical elements, intricate logic and usage analytics that make up the...

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Who is responsible for sales in your business?

 

Is a Founder really a Marketer?

Earlier this month I co-hosted the #UppercaseConference run by @Missinglettr.  

 

The idea was ambitious, brilliant, insane, fraught with opportunities to fail as well as the potential to really become something special.  The founder of Missinglettr, Benjamin Dell, is a developer, a coder, a serial entrepreneur with a number of successes under his belt and plenty more in the tank.   

 

Together we hosted over 100 speakers from around the World; The USA, New Zealand, The UK, India, Canada, Germany, Spain, France, Africa… and many more.  Each of the speakers gave a valuable lesson in the area of their expertise and contributed a value-add gift or membership for the viewers. I’m not going to dazzle you by naming every name, but suffice it to say this conference attracted some big names such as AppSumo, Thinkific, Baremetrics, Traffic is Currency, HelpDocs, Lemlist, LeanStack, Quuu, PingGo,  and so many...

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Build a Better Blog!

Build a better blog!

Blogging either fills you with glee or dread; It’s the marmite of the business world. We all read them and some of us even write them! We know we should have one, but what makes one blog better than another? and, how do we make that leap even if we’re not ‘born bloggers’?

What’s a blog & why should I bother?

Blogging is a term that is probably less than a decade old.  It used to be ‘writing an article’ or ‘newsletter’! The rise of doing business online has dramatically changed that.  Now, having a blog is seen as a necessity of successful marketing. A blog doesn’t have to be reams of material, painstakingly produced; it can be a series of microblogs, a video (vlog), or a more traditionally written article.   

 

The rise of online marketing and the growth of blogs, as a result, mean that the standards have risen, too.  It’s no longer just enough to produce the...

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Imagine if you could create all your content without the stress?

Imagine if you could create all your content without the stress?


Almost every day when I’m speaking to someone about their social media, it’s content that comes up as their main blocker.  That and time, of course!


If you find yourself not knowing what to post, or where you're going to go next for your content sources, or you’re just out of ideas around what to create, and finding the time to create enough content.  


The time to create content - that's the real reason for most of us when it comes to excuses around content!


Content is so important.  It’s not just the SEO value that great content produces, or the traffic that it sends to your website.  Content is the heart of the relationship we have with our target audience and customer.


In the List Building course we really delve in to the value we can provide to our future customer and how that is what really makes the difference.  It builds trust which grows into relationships, which...

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